A sample product demonstration built around one clear everyday benefit.
Updated 7h ago
The brief
Create a short vertical video introducing Luma Bottle, a fictional reusable bottle designed for busy daily routines. The content should feel useful and personal, with the product benefit shown rather than simply described.
The concept
The video opens with a familiar moment: leaving home with too many things to carry. A quick product close-up introduces the leak-resistant lid, followed by three natural use scenes at a desk, in transit, and after a workout.
Deliverables
One 30-second vertical product demonstration
Three alternate opening hooks
One clean product photo
Edited and raw files
Organic social usage for three months
Creative direction
The tone is calm, practical, and conversational. Natural light and close framing keep the product easy to understand, while the voiceover focuses on one benefit at a time.
Template note
This is a fictional portfolio example. Replace the product, campaign details, media, and usage terms with a real collaboration.
